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New email marketing techniques boost opportunities for marketers
Jeanniey Mullen said that employing new ideas into emails meant that markets would be able to create stronger links with their customers. Technologies such as "click to call", which allows users to "click" a button in an email to make a phone call with the marketer, and "heatmapping", which tracks what parts of an email are the most read, allow marketers to innovate their email strategies. Read the full article at: http://www.momentum-web-solutions.co.uk/news/article/new_email_marketing_techniques_boost_opportunities_for_marketers_-95.html. Contact Information Contact: Jonathan Fink (Sales Director) Momentum Web Solutions Limited The Oxford Centre for Innovation Mill Street Oxford OX2 0JX Phone: 01865 811146 Email: info@momentum-web-solutions.co.uk Web: www.momentum-web-solutions.co.uk/news
About Momentum Web Solutions Momentum Web Solutions provides online marketing services to small and medium-sized enterprises (SME) and start-up organisations in the UK. More>>
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Freedom Direct sponsors the launch of two online travel discussion boards
Exclusively sponsored by travel expert and holiday specialist Freedom Direct ( www.freedomdirect.co.uk ), two new forums http://www.holidays-cheap.info / and http://www.offersflight.net are dedicated to sharing travel experiences and information about holidays. They are enlivened by an enthusiastic community of passionate holidaymakers and feature different travel-related subjects. Each user has the opportunity to share information on a multitude of issues, from flights experiences to holiday tips and advice. The http://www.offersflight.net/ travel forum is the setting for discussions about airports and airline facilities. Holidaymakers can also share their tips on flights to specific destinations – e.g. "Any good tips on cheap flights to the Canaries this summer?" and advice on everything, ranging from baggage issues to flying with pets. More>>
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NBC Direct adopts personalized ad network
NBC has announced that its NBC Direct downloadable TV platform currently in beta will utilize the YuMe network for its advertising. YuMe was designed especially for broadband video, providing ad and campaign management, trafficking and reporting for its users. It delivers metrics on viewership and ad performance in both downloaded and streaming playback, and even changes overlaid ads to embedded ones when the content is moved from place to place.
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