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IWCO Direct Teams With Azuna to Provide 3D Imaging
CHANHASSEN, Minn., Nov. 26 /PRNewswire/ -- IWCO Direct, the nation's leading provider of integrated direct mail production services and marketing solutions, will now offer 3D imaging options on promotional plastic products through a licensing agreement with Azuna LLC of Jenkintown, Pa. IWCO Direct's license agreement delivers exclusivity for their direct marketing clients in North America. This patented three-dimensional design and printing technology produces high quality, four-color imagery with deep dimensional effects on a recyclable polypropylene (PP) plastic substrate. The imaging technology provides an effective way for IWCO Direct clients to differentiate their direct mail offer and drive response rates through an engaging image of their product or service.
"We are always searching for innovative methods to help our clients increase direct mail response rates," explained Tom Wicka, IWCO Direct Executive Vice President and Chief Marketing Officer. More>>
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Digital music sales up 40%; piracy at 20-to-1?
Direct-download music sales saw one of its most significant increases yet in 2007 but is being "choked" by piracy, says a new report from the IFPI. The international music association notes that sales of music online grew by 40 percent last year to produce about $2.9 billion in sales and was large enough to account for a significant portion of some countries' entire music sales. Internet sales now represent about 15 percent of all music sold in the world and account for 15 percent in the US specifically, according to the IFPI. Single-track downloads comprised a large part of the success and grew by 53 percent to 1.7 billion individual songs. This success is still undermined by illegal trading, the organization claims. In addition to failing to offset a drop in CD sales, legal sales are also said to have been eclipsed by the "tens of billions" of illegal copies traded online, with as much as a 20-to-1 ratio of illegal to legal songs, the group estimates. More>>
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Austrian Airlines to fly to Dubai twice-daily from Nov 2008
VIENNA (Thomson Financial) - Austrian Airlines AG said it will commence twice-daily direct flights to Dubai from Nov 13 this year, building on the existing nighttime flight, because of increased demand for the service. fiona.flanagan@thomson.com ff/cmr COPYRIGHT Copyright Thomson Financial News Limited 2007. All rights reserved.
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