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YuMe to Power Ads on NBC Direct
NBC will rely on broadband video advertising network YuMe Networks to power the ads NBC delivers for its online download service NBC Direct, the companies announced today. Under the deal, YuMe will provide ad management, campaign management, trafficking and reporting for NBC Direct, the network's free online download service.
NBC Direct offers NBC prime-time shows to download for a set period of time. The service is in beta and will launch later this quarter, NBC said.
The YuMe technology will let NBC deliver ads dynamically in the downloaded content, so that fresh ads appear for viewers when they are ready to watch the shows.
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Romantic city breaks more popular than ever for Valentine’s Day according to Holidays direct.co.uk
Valentine city breaks are becoming more popular every year, and new romantic city break destinations are beginning to emerge, online travel agency Holidays-direct.co.uk reports. The old time favourite romantic city breaks in Paris, Rome and Venice are still the most popular choice for Valentine city breaks, but new trendy destinations are emerging. City breaks in Reykjavik, Monaco and Barcelona have become much more popular in recent years, without taking travellers away from the beloved city breaks in Paris, Rome and Venice. This shows that Valentine city breaks have become much more popular among couples. Part of the reason is that new flight routes have provided people with new cheap romantic city break opportunities. Flights to Iceland have become more affordable recently, which is one of the reasons city breaks in Reykjavik have become a popular choice for Valentine's Day holiday. More>>
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NAB clarifies Allco ties
THE National Australia Bank moved to distance itself from Allco Finance Group today, telling the market that it had no direct lending relationships. Shares in Australia's second biggest lender by market value fell as much as eight per cent yesterday, before closing about 1.5 per cent lower in a broadly positive market, over concerns about its exposure to Allco.
While not a direct lender to Allco, NAB said today it had provided a $110 million margin loan facility to Allco Principle Investment Pty Ltd, which is one of Allco's major shareholders.
``No shares have been sold under this facility and at this stage no material loss is anticipated,'' NAB said in a statement.
By 1503 AEDT, NAB shares had risen $1.16, or 3.58 per cent, to $33.60. More>>